Board Games – In Store Demonstrations: A Powerful Tool For Increasing Game Sales

This video features Board Games expert (and our Managing Director) Steve Reece, outlining the benefits of running in store demonstration to drive board game sales. The basic premise is this: board games spread like a virus, good games get recommended, and get played with in social groups, which then leads to more sales. The challenge though is how you get that viral effect started, and demonstrating how a game plays at the point of sale i.e. in retail is a powerful way to show people how much fun a game is & to use marketing to drive sell through on a fully tangibly measured way.