Take It On The Road – 49/55 Features Of Best-Selling Board Games
Board game business news
Some Games are tailor made to be taken on the road, and therefore, when people are planning a road trip, the occasion often stimulates a purchase propensity. Anyone who has tried to entertain overactive children on a long car journey, flight or train trip can testify that things get fractious pretty quickly unless you pre-plan and take entertainment with you. Needless to say, this often today results in ‘zombiefied’ screen time to keep those little darlings quiet, but with a little planning, long boring journeys can be turned into quality family time.
From basic card games using a standard 52 card deck, through to more complex games, the lay opportunity is strong when you get a group of people with nothing much to do for a while.
One of our team travelled the world for a year with a deck of cards, a travel chess set and the classic French card game ‘Mille Bornes’, which loosely translates as a thousand milestones. Coach trip after coach trip, long haul flight after long haul flight, our team member entertained themselves, their travelling companions and plenty of other random strangers with just these 3 games!
So perhaps a portable version of your best-selling game may prove to be a lucrative spin-off, or perhaps you can create a bespoke gameplay and theme around the central topic of people travelling.
You don’t want a lot of loose playing pieces and complicated balance/dexterity involved though if you are selling to people travelling on jerky trains and bumpy car rides.
Our Managing Director, Steve Reece, works with a limited number of companies as a non-executive director, independent board director and as a board adviser. If you are interested in finding out more about this, just click here:
https://www.kidsbrandinsight.com/services/board-advisory-service/
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